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The global email marketing industry was valued at $7.5 billion in 2020 and is projected to reach $17.9 billion by 2027, according to Statista. Staying ahead of emerging trends is key to standing out in a competitive market.

Customer retention is key to predictable revenue, providing stability, reducing acquisition costs, and increasing customer lifetime value. Loyal customers drive repeat purchases, referrals, and opportunities for upselling, making long-term business growth more sustainable.

Email marketing is a powerful tool for businesses, but it also comes with risks. Fraudulent activities can compromise customer trust, damage reputations, and lead to financial losses. Understanding these risks is essential for maintaining a secure and effective email marketing strategy.

SMS marketing has become a powerful tool for businesses looking to connect with their customers effectively. With high open rates and instant delivery, text messaging offers a direct and efficient way to engage audiences. Here are the key benefits of SMS marketing.